"Kyle's Kebabs" is a concept project I developed this past spring in collaboration with a peer of mine in North Central College's Graphic Design program. My peer developed a pitch for a late-night food truck in the Downtown Naperville area, targeted at college students and others who would be out and about during the late hours, and I was tasked with developing a visual identity that corresponded with that vision.
The resulting deliverables included flyers with a open location section, intended for updating through secondary printing or sticker labels, as well as a billboard and a social media presence. The colors were chosen to emulate the visual sense of freshly grilled food and a still-hot grilling setup.
The above billboard mockup was also an exploration of the viability of employing Blender as a mockup rendering software. The result is something I think serves its purpose well for this project and that I hope to be able to push further in future work.